By Jenn Watt
Reflecting the school’s evolution in recent years Fleming College announced Monday that Haliburton School of the Arts would be changing its name to Haliburton School of Art and Design.
The marketing team at the college reimagined the school’s logo creating a red H reminiscent of the red front doors of the building in Haliburton Village.
The addition of design to the name “denotes the unique suite of programs that fuse hands-on studio art practices with design studies” a release from the college says.
Sandra Dupret HSAD dean and principal of the Haliburton campus said that the change came because the school has put more focus on design in recent years.
“Because of that evolution we’re expanding our name” Dupret said in an interview with the Echo.
“It puts us in line with our other learning partners at the arts specialized universities in the country” she said naming the Nova Scotia School of Art and Design Ontario College of Art and Design and Emily Carr University of Art and Design as examples.
“I think design is valued and viewed as an important asset for people not just in the art practice but in general” Dupret said.
In recent years HSAD has created new design programs including integrated design graphic design moving image design and digital image design.
“We’re very pleased to launch this new brand platform that evolves the Haliburton brand equity built over the last 48 years to reflect the innovative programming in art design and heritage studies at Fleming College” Drew Van Parys Fleming’s executive director of marketing and advancement said in the school’s release.